Methodologyv1.2· current

CO₂ measurement tools for every product choice

We build open tools to measure carbon across materials, logistics, packaging and product lifecycles. The marketplace is our awareness channel — gifting proves that lower-emission products can also be beautiful.

Four steps — materials, mass, packaging, logistics. No sign-up required.

Built on four pillars

A handmade stoneware mug and woven textile beside a screen showing a product carbon footprint breakdown

Measured layers

  • Product & end-of-life
  • Packaging
  • Logistics
  • Materials
CO₂

One engine for every kind of CO₂ measurement

Product carbon footprinting is usually fragmented. Our calculator handles the full lifecycle in one deterministic run — from raw material extraction through manufacturing, transport, use and end-of-life.

Scope 1 & 2

Direct emissions and purchased energy from production facilities.

Scope 3 upstream

Purchased goods, transport, packaging and waste from the supply chain.

Use-phase & durability

Lifespan, energy in use, maintenance and replacement cycles.

End-of-life

Recyclability, landfill, incineration and circular recovery rates.

Circular diagram of a product lifecycle: raw materials, manufacturing, transport, use and recycling

The impact questions you're answering alone? They need a shared answer

A CO₂ figure only means something if someone else, given the same inputs, arrives at the same number. That is why the specification, the factor table and the calculator are public rather than proprietary — a brand, a buyer or an auditor can check our arithmetic instead of taking our word for it.

Four pillars, one number

Each pillar is a page you can audit, not a promise. Together they produce the Green Impact Score attached to every product on this site.

Where the measurement stands today

Aggregate figures computed from the same scored rows that power every product page. Modelled estimates against category baselines — not removal claims.

Products scored
24

All against methodology v1.2.

CO₂e avoided vs baseline
51.9kg

Modelled against category baselines, not a removal claim.

Water accounted
8,868L
Plastic accounted
46g
Hands weighing a small handcrafted object on a precision scale beside a notebook of measurements

How a score gets made

Four inputs, one published formula, one confidence tier. Every figure on this site traces back to a factor row and a methodology version.

01

Collect

Material composition, mass, packaging spec, origin and transport mode are captured per SKU from the artisan partner.

02

Apply factors

Each input is multiplied by a versioned emission factor with a cited source. Factors are frozen per methodology release.

03

Normalise

Net impact is compared to a category baseline to produce a 0–100 score that is comparable within a category.

04

Tier the confidence

Verified, supplier-declared or estimated. The tier travels with the score everywhere it is displayed.

Lowest-CO₂ products right now

Ranked by CO₂e per unit against methodology v1.2. Open any product for the full breakdown.

Pick your path

On Green Credits

Green Credits are a loyalty reward for choosing lower-impact products. They are not a carbon offset and do not represent a claim of emissions removal.

How credits are calculated